BA Executive Club makes changes

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British Airways’ loyalty programme, The Executive Club, has made some changes to its offering, as it relates to members who are new parents.

Executive Club Members who may be travelling less than usual due to maternity, paternity or adoption leave will now be offered a ‘status freeze’.

This means their membership will be put on hold for a year, so they don’t lose their Bronze, Silver or Gold status – even if they take fewer or no flights.

Parents who take the status freeze and also enrol their children as part of their household account, will receive a welcome gift of 1,000 Avios.

In related news, British Airways will be investing 400 million pounds in Club World with an emphasis on improved catering and sleep.
At Heathrow, a First Wing check-in area with direct security and lounge access has opened, and lounges across the airline’s network are being revamped and improved.

BA customers can also look forward to the latest generation wi-fi across the airline’s long-haul and short-haul fleets over the next two years.