Air France has launched a new airline called Joon, which will start operating medium-haul flights from Paris-Charles de Gaulle this autumn, followed by long-haul flights in the European summer of 2018.
Joon is aimed at a young working clientele between the ages of 18 and 35, whose lifestyles revolve around digital technology.
Joon will not be a low-cost airline as it will offer original products and services that reflect those of Air France.
The airline’s visual identity is based on an electric blue colour code symbolizing the airline’s dynamic attitude, as well as the sky, space and travel.
The uniform of Joon’s flight attendants will be inspired by the new fashion codes, basic and chic.