The Association of Southern African Travel Agents and the African Business Travel Association have formalised a strategic partnership aimed at expanding each other’s influence within the travel industry and supporting activities of mutual benefit to their respective membership.
Representing over 95% of the retail travel sector, including most of the large retail travel consortia, ASATA’s strategy of ‘Effective Communication, Member Support, Partner Relations, Consumer Awareness and Regulation’ will receive a boost with the contribution of ABTA in such important initiatives as training and research.
Both parties say that the closely-linked sectors of the travel industry will benefit from greater joint engagement as a result of the collaboration.