Carlson Rezidor rebrands

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The Carlson Rezidor Hotel Group has rebranded to Radisson Hotel Group, effective immediately.

According to the group, the new identity leverages the international brand equity of the Radisson name to drive awareness in the marketplace, increase marketing efficiency across the global portfolio, and offer exceptional experiences to make ‘Every Moment Matter’ for guests, owners and talent.

‘Every Moment Matters’ will be the new signature service philosophy of the company and all its hotel brands.

The new name, Radisson Hotel Group, capitalizes on the partnership between Radisson Hospitality, Inc. (formerly Carlson Hotels, Inc.) and Rezidor Hotel Group AB, which has master franchise agreements to develop and operate several brands across Europe, the Middle East and Africa.