Crowne Plaza unveils next gen room

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Crowne Plaza Hotels & Resorts, part of the InterContinental Hotels Group, recently unveiled its next generation guest room – a design developed to meet the changing needs of today’s modern business traveller.

Guest room designs, particularly the placement of the bed, have remained virtually unchanged for the last 60 years, since standardised guest room dimensions were introduced by Kemmons Wilson, founder of the Holiday Inn brand. 

Like the ‘working triangle’ of a chef’s kitchen, the new Crowne Plaza room allows guests to move freely between three key areas – a cocooned bed, a flexible ‘nook’, and a streamlined workspace. The room’s new layout also ensures that there is space to pace – and think.

Crowne Plaza next gen room

The uniquely angled bed has a padded, curved headboard which, along with insulated wall panels on each side of the room, dramatically reduces noise levels and helps with better sleep.

Crowne Plaza next gen room

The ‘nook’ area offers a multi-purpose space to hold informal meetings, doubling as an area to socialise and relax away from the traditional workspace.

The dedicated workspace offers a clutter-free surface with accessible outlets and adjustable lighting – creating a productive environment for work as well as catering for vanity needs with a hair dryer in the drawer and mirror above the desk. 

The new guest room will launch in the Americas region in 2015 at the Crowne Plaza Atlanta Midtown. There is also a clear opportunity for a global rollout in the near future.