Hilton Launches Africa Growth Initiative


Hilton has committed a total of $50 million over the next five years towards the Hilton Africa Growth Initiative to support the continued expansion of its Sub-Saharan African portfolio.
These funds are intended to support the conversion of around 100 hotels (roughly 20,000 rooms) in multiple African markets into Hilton branded properties, namely into its flagship Hilton Hotels & Resorts brand, the upscale DoubleTree by Hilton, and the recently launched Curio Collection by Hilton.
These hotels will receive all the benefits associated with Hilton’s brand proposition and commercial platforms.
Guests will also be able to take advantage of Hilton’s technology platforms, such as online check-in and the ability to choose individual rooms when booking via the Hilton Honors App.
The first hotel to benefit from this initiative is the 109-room Amber Hotel on Nairobi’s Ngong Road, which will re-launch under the upscale DoubleTree by Hilton brand.
The hotel is currently undergoing a series of renovations and will join the brand by the end of 2017.
Following the refurbishment, the hotel will be known as DoubleTree by Hilton Nairobi Hurlingham and will continue to be operated by the owner under a franchise agreement.
The 153-room Ubumwe Grande Hotel in the Kigali CBD will trade under the upscale DoubleTree by Hilton brand when it fully converts in 2018.
This franchised property has 134 guest rooms and 19 apartments and will undergo some changes in order to rebrand.
It will be Hilton’s first property in Rwanda.
Once rebranded, the hotel will trade as the DoubleTree by Hilton Kigali City Centre.
Hilton currently operates 19 hotels in the Sub-Saharan Africa region with a further 29 in its pipeline.

Visit newsroom.hilton.com for more information.