Jurni, a first-of-its-kind travel and tourism data management company, has launched the pilot phase of its Tourism Booking Tool and its Tourism Data Hub.
Affordable and easy-to-use, the Jurni Booking Tool is expected to level the playing field for tourism players in South Africa by empowering all tourism businesses, including smaller and rural-based SMMEs, to access customers through a digital platform.
During the pilot phase, Jurni will prioritise accommodation establishments.
The booking tool is live and bookable to visitors, with a number of establishments having already been verified and quality assured.
Trainers have been appointed to hand-hold, assist and guide product owners to leverage and benefit from the Jurni platform.
The Jurni Booking Tool is part of an ecosystem that is integrated to leverage insights for the Data Hub and will gain rapid exposure through the visitor app and information portal, which is currently still under development.
The data generated through the Jurni Booking Tool will be consolidated with existing data sources into the Jurni Data Hub, which will equip South Africa’s tourism businesses with improved insights to inform their business strategies and decision making.
Jurni has agreements in place with industry organisations such as SA Tourism, StatsSA, the Tourism Business Council, the SA Vehicle Rental And Leasing Association, and various international organisations.