Legacy joins forces with Liberty


Legacy Lifestyle has partnered with Liberty’s loyalty programme, Own Your Life, to give members access to a host of rewards.

“Legacy Lifestyle was created to serve the niche market with a luxury rewards programme in South Africa and ultimately the continent,” says Legacy Lifestyle’s Mike Rowley. “Our members are able to earn and redeem rewards across all sectors and categories, from fashion and dining to spas and travel destinations.”

Liberty and Legacy Lifestyle will work together to create a stronger proposition for their reciprocal member databases and partner networks respectively. Liberty’s rewards members will be able to earn and redeem Lifestyle Rands at all Legacy Lifestyle brand partners, while Legacy Lifestyle will see benefit through membership growth from the partnership.

“Legacy Lifestyle is a fully independent company that has created a rewards programme with likeminded affluent brands that share a similar level of brand equity, common customers and target market,” adds Rowley.

Liberty customers can now expect a range of additional benefits including complimentary cinema or DStv Box Office movies, free parking at selected shopping malls, access match day tickets to support their favourite rugby teams or Cricket South Africa games, and a 24-hour home emergency service.