Marriott International has announced that it expects to add 40 properties and over 8,000 rooms across Africa by the end of 2023.
The group made the announcement at the Africa Hotel Investment Forum in Addis Ababa, Ethiopia.
Marriott also announced signed agreements to open its first property in Cape Verde and further expand its presence in Ethiopia, Kenya and Nigeria, adding to its existing portfolio of 140 properties.
Marriott’s expected growth through 2023 is driven by a strong demand and steady growth for its premium and select-service brands, led by Marriott Hotels with eight anticipated openings and six slated openings under Protea Hotels by Marriott.
The group is also expected to introduce the Courtyard by Marriott, Residence Inn by Marriott and Element Hotels brands.
Marriott also continues to see growth opportunities for its luxury brands and expects to double its luxury portfolio in Africa by year-end 2023, with more than 10 new openings across The Ritz-Carlton, St. Regis, Luxury Collection and JW Marriott brands.
The company also expects to launch W Hotels in Africa with the opening of W Tangier in Morocco by 2023.
Key markets fuelling Marriott’s growth in Africa include Morocco, South Africa, Algeria and Egypt.
Marriott’s recent deal signings in Africa are the 128-room Four Points by Sheraton São Vincente, Laginha Beach (Cape Verde); the 241-room Four Points by Sheraton Mekelle (Ethiopia); the Protea Hotel by Marriott Kisumu (Kenya); and the Residence Inn by Marriott Lagos Victoria Island (Nigeria).