Marriott unveils unified loyalty programmes

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Marriott International has announced that it will introduce one set of unified benefits across Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) for its members in August.

This will create a hospitality loyalty programme in which members will earn more points faster than under the prior programmes – on average 20% more points for every dollar spent.

For the first time, members will have access to book stays and earn or redeem points among 29 participating global brands comprising 6,500 hotels in 127 countries and territories. Additionally, the Moments experiential platform is expanding, with more than 110,000 experiences in 1,000 destinations from must-see attraction tickets and tours for purchase with cash by all guests, to once-in-a-lifetime events only available to members using points, including the new Moments Live event series.

From August, members will be able to combine their separate Marriott Rewards, The Ritz-Carlton Rewards and SPG accounts into a single account spanning the entire loyalty portfolio. The Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) names will continue to live on under the new set of unified benefits until a new programme name is introduced in 2019.