Mercure Hotel Group SA, a division of AccorHotels, has launched its Le Club loyalty programme.
The programme has more than 70 partners globally, is active in 3,500 hotels in 100 countries and is designed for travellers who enjoy exclusive benefits at an affordable rate.
Le Club Loyalty is free to join, includes one unique digital loyalty card and is easily accessible online through multi-device platforms in 17 different languages.
Consisting of a four-tiered status approach – Classic, Silver, Gold and Platinum – guests can enjoy a range of exclusive benefits such as a select member rate as well as advanced access to private sales through the global website.
From Gold status, travellers enjoy further benefits such as room upgrades, access to the executive lounge (where available) as well as early check-in and late check-out.
Guests can continuously upgrade their loyalty status by frequently staying at the hotel group, through shopping with group partners of the programme as well as well as keeping a close eye on personalised messages and offers.