British Airways is set to deliver significant changes to the onboard product and service in its first class cabin as part of its £6.5bn ($8.56bn) investment.
The new look and feel, set to take to the skies from 31 March, will include new bedding, amenities and menus.
The airline’s first class customers will be offered super-soft, sophisticated new male and female loungewear designed by luxury British fashion brand Temperley London.
The loungewear will be coupled with bespoke British Airways amenity bags, featuring Temperley’s Star design.
The bags will be filled with products from Elemis, including products from the highly sought after Ultra Smart Pro-Collagen range.
The airline’s chefs have also designed new a la carte menus that focus on fresh seasonal ingredients of British provenance.
The new menus will be served on elegant bone china crockery, designed for the airline by high-end British tableware designer William Edwards.
The new tableware will be accompanied by contemporary cutlery from Studio William.
The airline will also be introducing a new signature afternoon tea service, showcasing the great British tradition of high tea.
The menu will include a selection sandwiches, pastries and scones, as well as a wide range of tea infusions.
Turndown service will include new luxurious 400-thread count bedding, accompanied by a foam fibre mattress topper.
Customers will also receive a stylish new day blanket and bolster cushion.