Newmark expands into Africa

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Newmark Hotels, Reserves and Lodges has opened its first office outside South Africa in Lusaka and has created the Kaufela Collection in Zambia. Kaufela, which means ‘together’ in Lozi, brings together lodges of a certain standard under one management brand. “There are literally hundreds of independently owned lodges in Zambia that do not have the resource to market and sell their properties effectively,” says Newmark’s Director for Africa, Dr Hans Heuer. “The Kaufela Collection is a solution that allows these lodges to retain their independence and individuality while benefiting not only from Newmark’s management, sales, marketing and reservations infrastructure, but also its two representation offices in London and New York.” The Kaufela Collection has already signed three independent lodges and plans to add another 400 rooms by the end of the year.  Newmark is currently taking on a new property in Zanzibar and a further 170-room business hotel in Lusaka. The Lusaka office will also focus on other COMESA countries in Africa, such as Zimbabwe, Tanzania and Zanzibar.