O.R. Tambo International Airport goes virtual

1082

O.R. Tambo International Airport’s retail spaces have gone virtual, in Africa’s first ‘Virtual Commerce Environment’.

The 18,000 square metre scan delivers a high definition rendering of O.R. Tambo International Airport’s retail spaces.

The millimetre-accurate map allows visitors to the airport to navigate around stores in the domestic and international terminals, using their phones or virtual reality technology.

Developed by Contact Media & Communications, in collaboration with Wonderland Collective and Kwenda Marketing, the Virtual Commerce Environment is an incredibly accurate representation of the space, giving visitors a first-person perspective of the airport’s array of more than 140 retail stores and services.

Visual tags in the scan highlight key information about the visitor experience, including travel times to gates and direct links to retail websites – including ACSA’s own ecommerce portal.