In response to consumers’ increasing desires to manage travel plans directly from their smartphones Preferred Hotels & Resorts launched a mobile app and member rate programme as major enhancements to its points-based hotel rewards programme, iPrefer.
To celebrate, Preferred is gifting 25,000 bonus points to iPrefer members who make a booking within the app by 21 April.
Catering to a growing preference for on-the-go travel planning, the iPrefer mobile app is designed to provide time-saving, value-rich functionality that will enhance the overall iPrefer experience.
Through the app members can search and book stays at more than 600 iPrefer participating hotels worldwide, access exclusive offers, update their profiles, view their stay history and related points earnings, and immediately access and redeem Reward Certificates. Members will also receive push notifications regarding special offers, and American Express cardholders will enjoy an expedited process through American Express Checkout.
In the coming weeks, Preferred Hotels & Resorts will introduce enhanced features for the app such as a concierge chat service that allows guests to communicate directly with the hotel and reserve services such as spa treatments that can be purchased using Reward Certificates.
The iPrefer app is available for iOS and Android.
Preferred has also launched a member rate programme that invites iPrefer members to access savings of 3% or more on top of the best available rate whenever they book stays at participating hotels directly through iPrefer channels.
To join iPrefer, download the app, access member rates, or find more information, visit www.PreferredHotels.com/iPrefer.