Radisson Hotel Group has plans to more than double its serviced apartments portfolio within the next five years across EMEA.
Serviced apartments currently represent around 10% of the Group’s EMEA portfolio with 45 properties and more than 5,400 units in operation and under development.
Radisson Hotel Group operates its serviced apartments as a stand-alone or a mixed-use development in combination with a traditional hotel operation.
Serviced apartments will be developed as a brand extension of the existing Radisson Hotel Group’s brand portfolio to cater to the different segments from midscale to luxury.
The business model of serviced apartments has demonstrated resilience over time and is less affected by market volatility by targeting both short and long-term guests.
This proposition features an attractive operational and commercial model with value engineered construction parameters, featuring a new look and design. It offers studios as well as one-bedroom and two-bedroom apartments with fully equipped kitchen, en-suite bathroom, 24-hour reception, housekeeping services, engaging social and communal spaces, food & drink options and a range of leisure facilities tailored to its location.