SAA launches African film festival

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South African Airways will launch the African Choices Film Festival on board its wide-body fleet’s in-flight entertainment systems. The festival is aimed at exposing African filmmaking to a potential global audience of approximately two million annual travellers on all SAA’s international routes.

The festival comes in the wake of an African choices test phase that delivered encouraging feedback from passengers.

The festival will screen features by filmmakers from Nigeria, South Africa, Morocco, Senegal, Ivory Coast and Kenya.

During July, customers can look forward to movies such as Die Windpomp, Elelwani, Traitors, Stuur groete aan Mannetjies Roux, and Die spook van Uniondale all from South Africa; with Des Etoiles from Senegal; Mke Mchafu from Tanzania; and B for boy and The entrapped from Nigeria.