SAACI and NAA-SA partner up

149

The Southern African Association for the Conference Industry and the National Accommodation Association SA have developed a new partnership to actively promote collaboration within the business tourism and events industry.

Members will enjoy mutual benefits through this cooperation – chief among these, a commitment to create additional value for the individual members.

This cooperation will involve a number of initiatives, including sharing relevant research data and information, especially as it pertains to tourism and delegate safety; the creation of jointly sponsored activities and events in targeted regions, to not only uplift the industry in these outlying areas but also encourage interaction between members of both organisations; the participation of the leaders of both associations in the major events of each organisation; as well as the establishment of a closer working relationship between guest houses and the business events sector.

Training and education of the industry is a focus area for SAACI and it has opened up the SAACI Online Academy for NAA-SA members to benefit from this platform, in order to further advance professionalisation and skills within the industry.