SAACI to lead SA in BRICS MICE Forum

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The Southern African Association for the Conference Industry will act as the lead association for South Africa’s participation in the newly established BRICS Meetings, Incentives, Conferences and Exhibitions Co-operation Forum.

The Meetings, Incentives, Conferences and Exhibitions Forum was established in Xiamen, China in November, following an earlier full BRICS Summit where it was acknowledged that MICE co-operation would significantly benefit and drive the economic and trade agenda in the BRICS bloc.

The forum is facilitated by the China Cities Association of Convention and Exhibition and the Xiamen Municipal Bureau of Convention and Exhibition Affairs, and includes representation of various industry bodies in Brazil, Russia, India, China and South Africa.

A strategy is currently being formulated to propose various ways in which further co-operation can be strengthened between the BRICS nations, with SAACI’s focus firmly on incubating trade channels for Southern Africa.