Starwood debuts new travel app

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Starwood Preferred Guest (SPG), Starwood Hotels & Resorts’ loyalty programme, recently introduced its iPad app and new design to support iOS 7.

“Travel is inherently mobile and the rapid advancements in technology enable us to extend the personalised experience guests receive in our hotels to their most personal devices,” said Chris Holdren, Senior Vice-President, Starwood Preferred Guest & Digital. “Following our success with the SPG app for iPhone, we built the SPG app for iPad using insights we have gained from our members.”

Today’s travellers are increasingly using mobile devices to search for and explore destinations, as well as book rooms and other travel services. Industry wide, 40% of travel searches occur on mobile devices, up from 25% in 2012. Starwood’s mobile bookings are growing at an annual rate of 1,000% – five times greater than the annual growth rate of the web channel 10 years ago.

The SPG app for iPad will launch in both English and Chinese and will be updated with additional versions and multiple languages. The app is currently available for free from the App Store on iPhone, iPod Touch and iPad or at www.spg.com/mobileapps.