Starwood Hotels & Resorts has introduced Tribute Portfolio, the company’s 10th brand and second collection of independent hotels.
With a focus on 4-star, upper upscale hotels, Tribute Portfolio will complement Starwood’s The Luxury Collection brand.
Starwood’s goal is to add 100 Tribute Portfolio hotels and resorts over the next five years. The initial focus on growth will be in North America and Europe, and travellers can expect to see Tribute Portfolio properties in global markets within the first year.
Tribute Portfolio properties will be located in high-demand destinations and markets where SPG members travel, but where Starwood currently has little or no footprint.
As with Starwood’s other nine brands, SPG members will be able to earn and redeem Starpoints at Tribute Portfolio hotels and enjoy in-hotel elite tier benefits, such as upgrades, welcome amenities, late check-out and more.