Travelport, a travel commerce platform providing distribution, technology, payment and other solutions, has announced that South African Airways recently became the first carrier in Africa to sign up for Travelport’s Rich Content and Branding.
Travelport Rich Content and Branding enables airlines to more effectively control how their fares are visually presented and described on travel agency screens, bringing them more in line with the airline’s own website experience.
Now in final testing and due to be launched later in the year on Travelport Smartpoint agency desktops, Rich Content and Branding allows travel agents to access photos, images and extended descriptions aggregated into their usual booking flow, to better inform customers’ purchasing decisions around fares such as cabin type, seat type, meals, baggage allowance and ticket flexibility.
The solution has received significant support and interest from airlines, with more than 60 airlines having signed up, including leading carriers such as Delta, Ryanair, British Airways, Iberia, easyJet, Hainan Airlines and United Airlines.