The Wyndham Hotel Group recently announced the signing of a management agreement for the group’s first property in Ethiopia, the 136-room Ramada Addis.
Upon opening in the first half of 2015, the Ramada Addis will offer 128 guest rooms and eight suites, located on a major transport route linking the city centre with Addis Ababa Bole International Airport.
The addition of Ramada Addis expands Wyndham Hotel Group into its seventh market on the African continent, and follows an announcement just last week that the company plans to introduce its flagship Wyndham Hotels and Resorts brand to Kenya. With more than 940 rooms now in the pipeline across Africa, Wyndham is set to more than double its presence in the region over the next three years.
While the company was historically focused on franchise contracts within Africa, much of Wyndham’s recent growth has been fuelled by the company’s strategic decision to expand its management services into the region.
The group’s existing portfolio on the continent includes five hotels and 819 rooms operated via franchise agreements under the Ramada and Hawthorn Suites by Wyndham brands across Ghana, Morocco, Nigeria and Tunisia. Its pipeline now comprises of two hotels in Kenya, one each under the Wyndham Hotels and Resorts and Ramada brand flags, two Ramada hotels in Tanzania, and a further Ramada hotel in Nigeria, in addition to Ramada Addis in Ethiopia. Once these hotels open, the group’s African presence will span almost 2,000 rooms across three brands and seven countries.
All of Wyndham’s properties in Africa participate in Wyndham Rewards, the company’s free-to-join guest loyalty programme, which allows members to earn points during their stay. Points may be redeemed for a wide variety of reward options, including free hotel stays, air travel, gift cards for leading retailers and more.