BA completes interesting research


Online check-in has been voted the best travel innovation, in a study of over 2,000 European travellers by British Airways. The top five technological innovations, heralded for immeasurably improving short-haul travel, are: Online check-in; electronic tickets; option to choose your seat online; mobile boarding pass; kiosk check-in.

“It is clear from this study that customers appreciate the brilliance of self-service,” said Frank Van Der Post, British Airways’ managing director of brands and customer experience. Looking to the future, participants in the study also threw down the gauntlet to the industry with a wish list of further innovations. Nearly one in five travellers (18%) said they would like to fly in an aeroplane with a panoramic roof, while 10% opted for a special ‘child-zone’ with nannies on board.

For more information visit: