British Airways enhances SA Club World experience

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British Airways is enhancing the Club World experience on its South African routes, introducing new bedding by luxury lifestyle brand, the White Company.

The new bedding and amenity kits in the business class cabin have been available on the airline’s Johannesburg service from the end of February and will be on its Cape Town flights from 7 March.

The White Company has designed, exclusively for British Airways, soft large pillow with a white cotton pillowcase to enhance customers’ comfort and help them sleep well.

A woven blanket with satin trim and specially developed luxury duvet complement a padded mattress cover to provide layers of comfort.

The new Club World amenity kits come in a bag from the White Company and contain products from the retailer’s ‘Restore & Relax Spa Collection’, as well as a soft jersey eye-mask.

British Airways is also introducing some service enhancements to maximise sleep for Club World customers, such as breakfast cards, so that customers can indicate if they want to be woken up, and what they want to eat.