Emirates: Laying Down a Luxury Marker


For some time now, Emirates has set the standard for premium airline travel around the world, with a host of First and Business Class products that have often taken the breath away of those passengers who have enjoyed the privilege of experiencing them. Emirates is not taking its foot off the pedal, though, and continues to look for more ways to enhance the premium travel experience for its passengers.

With Emirates, the journey starts when you leave home, and the luxury travel experience is maintained throughout your trip.

Ground Services

First Class and Business Class passengers have access to Emirates’ complimentary chauffeur-drive service to and from selected airports. Dedicated Business Class check-in desks, priority baggage handling and fast track immigration on arrival and departure from Dubai, make premium class travel on Emirates a breeze.

Emirates operates 35 dedicated lounges around its six-continent network, including lounges in Auckland, Bangkok, Beijing, Birmingham, Brisbane, Colombo, Delhi, six lounges in Dubai, Dusseldorf, Frankfurt, Hamburg, Hong Kong, Istanbul, Johannesburg, Kuala Lumpur, London Gatwick, London Heathrow, Manchester, Melbourne, Milan, Mumbai, Munich, New York – JFK, Paris – Charles de Gaulle, Perth, San Francisco, Shanghai, Singapore, Sydney and Zurich.

All Emirates lounges feature a business centre with individual work stations and complimentary broadband and wireless LAN access. Emirates airport services staff manage the lounge at all times, while on-site chefs ensure passengers have a wide selection of food and beverages round-the-clock. The dining area also offers a full bar service, including champagne.

Signature touches consistent throughout all Emirates lounges worldwide include: Italian marble finishes, high quality leather for lounges sourced from Scotland, gold-plated Rolex wall clocks from Geneva, designer bathrooms and showers. Passengers can also enjoy the latest news and lifestyle programmes from a selection of global channels on plasma-screen TVs, and in Dubai, unwind on massage chairs.

Emirates First Class

With an air of luxury and exclusivity, Emirates First Class travel sets passengers in a class of their own. From the plush airport lounges with full business facilities to the ultra-swift check-in and boarding, First Class passengers are pampered from the moment their journey begins.

A personal video library, in addition to the airline’s mainstream entertainment system, ensures that if sleep is elusive, passengers will never be short of something to do.

One of the biggest initiatives in the airline’s history is the installation of the world’s first private First Class suites, featuring privacy screens for maximum exclusivity. The suites have massage-enabled leather seats which convert to flat beds. Comfort covers, cosy fabric sleeping suits and slippers, down pillows and cotton-lined blankets all support a good night’s sleep. Other touches of luxury include a dining table, built-in vanity table with mirror and an overnight amenity kit.

Sumptuous seven-course meals are individually served on bone china and enhanced by Emirates’ professionally selected wines, spirits and beverages. Meals created by top international chefs can be ordered from an extensive menu at any time and served in the comfort of the suite. Stylish sundries include hot toast and cappuccino coffee. First Class passengers are able to order at will from a range of appetisers, hors d’oeuvres, entrées, desserts, fresh fruits and cheeses.

Emirates Business Class

When it comes to Business Class, Emirates goes to great lengths to ensure comfort, efficiency and attention to detail for its passengers. Exclusive check-in facilities and fantastically-equipped business lounges ensure that Emirates’ Business passengers need never waste time that could be spent downloading an important email in the lounge or setting up strategic meetings via the personal satellite telephones found in every seat.

Catering standards frequently exceed passenger expectations, with menus enhanced by specialities from leading world chefs. Of course, once the urgent matters have been attended to, passengers can sit back and relax with Emirates’ state-of-the-art onboard entertainment system.

Emirates A380 is First Class

First Class passengers onboard Emirates A380 aircraft can relax in one of 14 private suites, with seats that convert to fully-flat beds. Emirates is also the first airline to introduce two fully-equipped bathrooms in its First Class cabins, including shower facilities.

Business Class passengers can relax in seats that convert to fully-flat beds up to 79 inches (two metres) long.

All cabins also feature a unique, advanced mood lighting system, complete with starlit sky. This adjusts throughout the flight to reflect the time at the destination, and to help combat the effects of jet lag.

Onboard Shower Spas
Two shower spas are located in the First Class cabin for the exclusive use of First Class passengers. Each shower spa consists of a shower cubicle with water temperature/time control, vanity unit and wash basin, clothes changing area and toilet. Other features include heated flooring, leather seating and exotic flowers to create a relaxed ambience. Cosmetics include perfumes by Bvlgari and Timeless Spa shampoo, conditioner, body moisturiser shower gel and exfoliate. A hairdryer is also provided.

Onboard Lounge

First and Business Class passengers have the exclusive use of a lounge situated at the rear of the Business Class cabin on the upper deck. In addition to a fully-stocked bar containing premium-branded liqueurs and spirits and a selection of hot and cold canapés and snacks, there are two sofas and a 42-inch LCD screen showing the aircraft’s position and views from its external cameras. Mood lighting creates a calming ambience.


On aircraft fitted with Emirates’ award-winning inflight entertainment system, ice (information communications entertainment), passengers can enjoy 600 channels of more content than any other inflight entertainment system in the air. Enhancements on ice now include 50 new movie releases, 25 movie classics, 25 children’s films and a large number of Arabic, Hindi and other world cinema films. 

Choices also include video and audio on-demand, over 40 interactive games, satellite telephone, sms and email, live BBC news headlines, an airshow moving map and external cameras for a bird’s eye view of the journey en route. The endless list is available on all aircraft equipped with Emirates’ ice entertainment system.

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Web: www.emirates.com/za