New tech initiative for SA’s travel and tourism sector

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South Africa’s Tourism Minister Derek Hanekom has launched Jurni, an innovative public-private venture that is expected to transform South Africa’s travel and tourism industry.

A first-of-its-kind travel and tourism data management company, Jurni will deliver unbiased, consolidated and comprehensive tourism data that will equip tourism businesses with valuable insights to inform their business strategies.

At the same time, Jurni will develop a booking tool that will improve access of small and medium-sized tourism enterprises to the global market, as well as a visitor portal that will better showcase the South African tourism product.

Jurni is the official rebranding of the National Tourism Visitor Information System (NTVIS) initiative, which was launched by Amadeus IT in conjunction with the Department of Tourism and the Thebe Tourism Group at Indaba last year.