Konica Minolta, a digital printing manufacturer, has its eye on Kenya. Recent developments in Kenya’s infrastructure make it an attractive business destination for equipment manufacturers.
The company recently launched its Konica Minolta On the Move campaign at the Pride Inn Hotel in Nairobi, during which a number of buses were used to highlight Konica Minolta’s office and production printing solutions.
As part of the campaign, 15 buses branded with Konica Minolta’s Office Printing Solutions and Production Printing Solutions have been deployed along key routes around the city. The project is the first of its kind for Konica Minolta globally and the largest full bus wrap project undertaken in Kenya to date.
The campaign is being conducted together with local Konica Minolta partner Express Automation. Nairobi-based company Tria – Transit Media was responsible for the execution of the full vehicle wrap on all vehicles.