Lufthansa unveils rebrand

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Lufthansa has revealed its new, modernised brand image.

The most visible change is to the aircraft livery, which has been updated for the first time in 30 years.

The design was developed in a complex process with numerous experts.

After intensive preliminary studies, more than 800 designs and own colour developments in the laboratory, the new aircraft design was completed.

In keeping with the airline’s claim to be premium, the blue colour of the livery will dominate, whilst in the cabin, guests will encounter the modernized design within the crew’s uniform in the form of new – and often yellow – accessories.

On-board articles such as tableware, amenity kits, blankets or pillowcases will carry the new design in future.

Around 160 million items will be exchanged over the next two years.