Preferred Hotels turns 50


Preferred Hotels & Resorts has launched a year-long Golden Anniversary campaign to commemorate 50 years of being in business.

Among the celebratory activities launching today are an inspiring video series; a new social media campaign, #PreferredCelebrates50; a Golden Anniversary package; multiple booking incentives; and a dedicated Golden Anniversary microsite that will serve as the hub of all related activity throughout the year.

Throughout 2018, guests can take advantage of Preferred’s Golden Anniversary package, which rewards travellers with £50/$50/€50 hotel credit or a 50-minute activity at more than 200 participating hotels around the world.

Participating hotels offering the $50 on-property credit range from Cape Royale Luxury Hotel & Residence in Cape Town to Katamama in Bali.

Hotels extending a 50-minute themed experience for this package include The Franklin London, offering a champagne sabering and tasting class.

The brand has also launched a month-long Golden Points Promotion to further reward members of its I Prefer hotel rewards programme.

This value-add incentive gifts I Prefer members with 50,000 bonus points when they book a minimum two-night stay via by 28 February.

The bonus points can be redeemed for reward certificates, which can be used like cash towards free room nights and other on-property expenditure at more than 600 participating hotels around the globe.

Full terms and conditions for the Golden Anniversary offers and promotions can be found at