Protea’s enhanced Prokard Rewards Programme

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The Protea Hospitality Group has launched a newly enhanced Prokard rewards programme that presents far greater value to Prokard Rewards Programme members.

Protea Hospitality Group Director of Sales, Marketing and Revenue, Danny Bryer, says the new Prokard value propositions have been created because of the evolving needs of the approximately 100,000 loyalty card holders.

Prokard Rands can now be used to pay for any services or extras you choose to your hotel bill during their stay. All Prokards now feature a mag-stripe allowing you to simply swipe your Prokard at check-out to cash in your Prokard Rands against your total hotel bill. 

The Prokard Bronze Card is a new entry-level card offered complimentary to guests who stay at Protea Hotels and African Pride Hotels. Procard Silver and Gold memberships can be purchased from R495 per year.

Silver and Gold Prokard members are entitled to numerous privileges that include complimentary early check-in, complimentary late check-out, complimentary room upgrades and discounts of up to 10% off the Best Available Rate (BAR), up to 5% off special offers advertised on proteahotels.com and up to 20% off accommodation when travelling in Africa.

Prokard Gold members also enjoy discounts of up to 50% on the food portion of their restaurant bill in participating hotel restaurants.

Bryer says the Prokard portal on the new website has been streamlined and simplified, making it easier for members to see at a glance how many Prokard Rands they have accrued and how they can redeem them on future accommodation and other hotel services.

“The changes we have made to the Prokard Rewards Programme can be distilled into one concept, which is to provide travellers with more tangible benefits where it actually counts whilst maintaining guaranteed redemption on member rewards,” he says.

See more at: Protea Hotels