Radisson Hotel Group has identified the Indian Ocean as a key market in its African development strategy and plans to double its hotel and resort portfolio in the region by 2022.
As part of its five-year development plan, Radisson aims to add a further 50 hotels to Africa, of which 65% of its future hotel supply will come from its newer brands, specifically Radisson, which is positioned in the full-service upscale segment, and Radisson Collection in the affordable luxury segment.
The development strategy in the Indian Ocean focuses on both leisure and business segments for resorts, hotels, serviced apartments and mixed-use developments across its five hotel brands.
Mauritius is a key market for the group’s expansion in the region, but it also has a pro-active strategy for Seychelles, Madagascar and Reunion Island.
In Mauritius there are plans to expand to five brands on the island, which currently has two Radisson Blu hotels in operation and one Park Inn by Radisson under development.
Radisson Collection, Radisson and Radisson RED will round out the offering.
Seychelles is an important resort destination for the group and it’s aiming to introduce the Radisson Collection and Radisson Blu brands, primarily on the islands of Mahé and Praslin.
The group recently entered Madagascar, with the signing of a portfolio deal of three hotels and a total of 254 rooms (see story here).
There is also interest to enter Reunion Island’s