Starwood to launch SPG Pro

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According to Breaking News Travel, Starwood Hotels & Resorts will soon launch a new loyalty programme aimed at meetings and travel professionals – Starwood Preferred Guest Pro.

Set to debut in October, this new programme will offer meetings and travel professionals SPG elite status, upgrades and Starpoints for B2B business booked at any of Starwood’s nearly 1,200 properties around the world.

Plus, going forward, any SPG member who books a group stay, event or corporate business meeting, regardless of whether they are a travel professional or not, will earn ‘Starpoints’ and status for the business they influence.

Starwood Chief Executive Frits van Paasschen said that SPG Pro was designed to leverage the strength of the Starwood Preferred Guest programme, which currently drives more than 50% of the company’s occupancy and continues to shift consumer business to Starwood hotels.