Travelport has signed a new multi-year content agreement with Etihad Airways.
The agreement includes continued use of the company’s merchandising tools, Travelport Rich Content & Branding and Travelport Sponsored Flights, as well as its business intelligence solutions for airlines, Travelport Business Intelligence.
In addition, Etihad has also renewed its contract with Travelport Digital to continue to extend its digital reach and deliver mobile services to its customers.
Travelport Rich Content & Branding provides 68,000 connected agencies with a graphically rich experience when searching for and booking its branded fares, as well as greater access to its ancillary offers.
The Travelport Sponsored Flights digital media offering is then used by the airline to further promote its flight options through highly targeted advertising solutions.
Travelport Business Intelligence is used by Etihad to arm its sales, marketing, and network planning teams with the information required to respond to industry change, minimize operating costs and increase profits.
The Etihad Airways mobile app is used to extend the airline’s digital leadership while maximizing ancillary revenue from paid seats and bags, seat upgrades and day-of-travel products.