Avis granted Budget brand

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Avis Southern Africa has been granted the Budget Car Rental brand for Southern Africa from 1 March.

This agreement offers both companies an opportunity to leverage Barloworld’s knowledge of the car rental market to grow and develop the Budget brand across Southern Africa.

“Barloworld has a 45-year history of partnership with Avis Budget Group, and proven experience in successfully operating the Avis brand in Southern Africa,” said Keith Rankin, Chief Executive of Avis Rent a Car Southern Africa.

Under the license agreement, Barloworld will operate the Budget brand in Botswana, Lesotho, Malawi, Mozambique, Namibia, Swaziland, Zambia and Zimbabwe, as well as South Africa. Barloworld already operates the Avis brand in Angola, Botswana, Lesotho, Malawi, Mozambique, Namibia, South Africa, Swaziland, Zambia and Zimbabwe.