CWT’s brand evolution

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Carlson Wagonlit Travel has rebranded its meetings and events division.

“As CWT Meetings & Events has a strong global offering for our clients, we have reviewed how our brand is positioned in the market,” says Ben Langner, Managing Director, Carlson Wagonlit Travel South Africa. “As part of this, we have considered not just what we offer at a global level, but how we act and the look and feel of our brand. We knew we needed a strong brand presence which represents our unique offering in a clear, eye-catching way. So at the end of February we launched our new look and feel.”

The new look and feel can be seen across the new website, with its bright, clean colour scheme, the company’s credentials and collateral, as well as in its brand values and staff behavior.

CWT Meetings & Events, a division of Carlson Wagonlit Travel, has offices in more than 75 countries and 30 years’ experience. Its staff plans more than 35,000 events across the globe each year.